A buddy whom Ive been helping out lately charges $300 flat for the derrick truck, plus $65/hour labor, and he only charges travel time if the customer is more than 30 miles from the shop. We just replaced a 1 hp 2 wire goulds a couple days ago, well was just under 350 foot deep, pump on sch 80 pvc w/threaded couplers. Nothing unusual, and no problems with the repair. Just a straight forward pull and swap. Ticket charge was $430 for truck and 2 hours labor plus $899 for the pump plus splice kits and tape. We reused the original pipe and cable, so no materials charges there. Guess wells and prices for labor/parts are pretty regional from what Ive read on here.