As stated earlier I want an ultra white. Why are you suggesting basic "white"?
There may be a snob factor with Benjamin Moore.
I've read it doesnt leave any brush strokes and so on.
I may just try it out.
Never used Behr-but AT is a very high quality thick usually one coat paint.
AT is what I would use to paint entire house. BM is expensive paint.
I'm looking for highest amount of titanium dioxide to decide if higher price is warrated in the case of BM. So far I cannot find a comparision table on the web, but Im looking.
Paint formulas are very proprietary. Im not sure that highest amount of TD
equates to the superior paint but it just might.
TD is what makes white..."white". To which various dyes and tints are added.
Kilz2 primer is about as flat as you will see anywhere--thats why I like it.
For scrubbability I will use a satin or semi-gloss.
Paint basics
Paint is primarily a mixture of pigment, resin and a carrier. Titanium dioxide is the main, white pigment; relatively small amounts of other pigments are added by the dealer to tint the color. Resin makes paint adhere to a surface. Carrier is the evaporative liquid added to thin the mixture so you can brush or roll it on--water for latex paints or a solvent such as linseed or soybean oil for oil/alkyd paints. Paint also contains clay or other inert ingredients to adjust the paint's sheen. And it may contain small amounts of secondary solvents that help gloss, drying characteristics and the like.
The amount and quality of each ingredient determine a paint's performance and price. For example, paint with plenty of titanium dioxide has strong hiding characteristics and, because this is the most expensive ingredient, costs more. Oil/alkyd paints that utilize odorless mineral spirits as a carrier are more expensive than those with regular solvents. With this in mind, price is a good indicator of quality.
credit: Housetips.com