What is happening to us?A nice article by one of my customers; Monia Guzman.
Sitting on the corner of the new hardcover section was a book about Thomas Jefferson that looked awesome. “The Art of Power,” it was called.
What I did next was pure instinct. I took out my phone and snapped a picture of its cover, intending to put it in my Evernote as a reminder to buy it later on Amazon.com.
Instantly, I felt awful.
The rest of the story here
At what point do we honestly give credit for brick and mortar stores, advice givers and those willing to crawl under our homes and do the dirty work?
How many times do people come to us for advice, and then their next call is to an online store to save a buck. And if the package comes broken, then try to "swap" it for a good part rather then go to the effort of the return process with the onliner partner in social crime. making the unsuspecting local guy make good for their shattered goods. Get the information from the local guy, buy online, and then stick it to the local guy when their online experience goes bad. I'm sure many give to charity and their churches, and they don't "see" the bad behavior in what they are doing when they slight of hand the purchase with the advice.
The other day I bought a new camcorder for me TV show, and went to Kenmore Camera to ask advice. I thought about it over the weekend, and then went back and talked to the same salesman and he walked me through the purchase, explaining the features and the setup of the new camera. That in itself was worth the drive and the interaction and help with the new purchase. It also meant that my local economy was in better shape to throw some business my way too. We are all family, helping each other and working with each other.
When I mentioned I as an online plumber doing a local business in the Seattle area, recommending that my online readers also work with their local plumbers and showrooms, they acknowledged that Amazon had contacted them to to do the dirty work of doing their sales, minus any real profit that would allow them to be above the poverty level. You have a few guys in white shirts and ties working a huge web site wanting to take the profit out of every sale they can, and not wanting to do the work of it.
And I just want to say to one of my favorite customers, Thank you Monica for the article and the reminder to us all.
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