I was told that the owner said he didn't care how much business he lost in valve sales, he wanted the complaints etc. to stop. They thought initially that they may lose about 300 valve sales a month. My primary supplier actually counted 375 to 400 lost sales per month based on their internet dealers' sales history. And that was based on only 75% of their total number of internet dealers. So I don't know how many they came up with as a total.
I have no idea how many distributors were selling to internet dealers. I knew of a number of drillers and plumbers that switched from Autotrol and Fleck to Clack valves because of the positive information about Clack valves on the internet. And by 2010 most all internet dealers had started selling Clack.
Most local dealers seem to not have web sites so it's hard to get much of an idea of how many sell Clack but I hear from people that have bought from local dealers some are calling it a Clack, and hasn't sized or programmed their valve correctly. And some are selling to DIYers.
I never worried about competition, just my reputation with my customers and prospective customers. I learned about the competition's products and compared what I was selling to theirs and explained the differences to my prospective customers and became as different from the competition as possible. I became their competition.
I explained every facet of the equipment and the processes. That was very different than the competition. Being different included repairing a lot of equipment the competitors wouldn't even think about; including their older equipment. I also did a lot of troubleshooting over the phone. That really brought me a sizable service income, mostly from word of mouth referrals and that made me a lot of new equipment sales and decreased my advertizing needs.