When I did my first floor remodeling, I used
www.insuladd.com in the paint. It does change the texture of the paint, but does seem to help a little bit. I need to check with one of my neighbors and use my (relatively) new IR thermostat and compare the interior wall temp between theirs and mine to see if the wall is actually any cooler. I plan to remove the popcorn on the upstairs when I get around to remodeling there, and will paint the ceiling and walls there with the stuff to see. At least, the stuff isn't very expensive. If you haven't looked at this stuff, it is micro-spheres of hollow ceramic material - very similar to the heat shield material on the space shuttles. Other companies sell paint with the stuff mixed in for a premium - this company sells the 'raw' stuff, and you can mix it into any paint you desire. You'll need a big bucket to mix it, as it doesn't disolve, it adds to the volume, and you need a bigger bucket than the typical gallon to mix it (it adds about a quart to the gallon). It works best on the hot side, so the benefits to me are more in the winter verses the summer. For exterior heat, you'd want it in the exterior paint.
The value of ceramic nanosphere technology has come up woefully short in the macroscopic world, as interesting as these materials might be when applied to 1- micron or smaller structures micromachined into silicon. They're essentially useless. There are other "insulating paints" out there (Nansulate, Supertherm, etc) with outlandish performance claims that DO NOT PERFORM in the real world, despite the
fervent faith of the true believers.
The true believer was an idiot taken in by his own hype,mis-applying something that actually works OK as a solar heat rejection exterior paint/coating, but is by no means an insulation. The stuff is highly reflective of visible light but also highly emissive in the infra-red, and radiates heat across stud cavities quite well. In applications where limiting the heat absorbed across the solar spectrum and being able to radiate the portion absorbed quickly is of benefit, there are worse products than SuperTherm, but I wouldn't pay extra for it. (And the marketing arm of that company is so abominably misleading I'd personally pay extra not to reward them. YMMV. ;-) )
If ceramic insulation came in sheets or tiles and wasn't held together with a matrix if fairly heat-conductive paint it would likely have more benefit. Side by side comparisons in any type of ASTM
insulation tests do not show differences greater than the inherent measurement error.
If it's not
listed with the Cool Roof Rating Council all performance claims need to be taken with a pound of salt, not a mere grain. See:
http://www.greenbuildingadvisor.com/blogs/dept/musings/insulating-paint-merchants-dupe-gullible-homeowners While some high-solar-reflectivity high-IR-emissivity coatings can be useful for reducing peak cooling loads (when properly applied== on the exterior layer of the building) none have any demonstrable efficacy for reducing heating loads. The goods listed here at least have had a first-blush of 3rd party standardized testing to support their performance claims rather than a list of "gee whiz" testimonials and cherry-picked field studies of the type that Nansulate & Insuladd are fond of. These ceramic sphere coatings (in general) have more use as harsh-environment protective coatings than as insulation value that would show up reliably on a utility bill.
The initial solar reflectivity of exterior latex was improve only very modestly improved with the addition of Insuladd, but by their own test company's data it reduced the IR emissivity by an even greater amount, making it not very useful as an exterior radiant barrier or "cool roof" coating:
http://www.insuladd.com/energy.html#energypdf
They use the CRRC logo & link on the bottom of their web page, but could not find any of their actual products listed on the CRRC site. There are plenty of coatings with 3 year aged reflectivity & emissivity higher than the initial number listed on the Insuladd page:
http://www.coolroofs.org/products/results.php?pageStart=1&type[0]=Field-Applied%20Coating&type[1]=Other&ob=solar_reflect_3yr&od=down
If a roofing product has a California Tile 24 compliance listed, it's probably going to be on the CRRC site, and actually have meaningful, measurable results.
Any IR testing on paints or reflective materials needs to be calibrated to the actual IR emissivity of the material. The emissivity of bright aluminum or chromium is low enough that they can read 10s of degrees lower than reality if the higher default emissivity is used in the instrumentation. Any attribution to temperature differences between your neighbors' place and yours will have error-bars larger than the delta-T. To be any use of all the temperature measurement needs to be on the same wall, same insulation, same orientation and same shading factors. To the extent that interior walls with lo-E paints on them are insulated with something that passes muster in an ASTM C 518 test, any benefit from lo-e additives or paints go from pretty small to nano-scale small. It might be working, but it's at an immeasurably low level.