"SEGA recently announced that they are testing their Toylets male urinal video game at select locations around Tokyo. Toylets uses a pressure sensor located on the back of the urinal to measure the strength and location of your urine stream. A small LCD screen above the urinal allows you to play several simple video games including a simulator for erasing graffiti and a variation on a sumo wrestling match. At the end of a game, the screen displays advertisements. Whether you find the concept hilarious, disturbing, or disgusting, urinal video games are simply another way that interactive media could invade every part of our lives. It also shows that no space is safe from digital ads."