Yes, I have done mine several times through the years, I have to do it again this fall. Do it in the fall for one. Secondly, make sure the ground is clean, and swept well from anything, if you hose it down, let it dry well. I fixed any cracks or holes with the stuff for it beforehand. It is very easy to do, just smelly, and dirty on the shoes, so wear older Nike's or boots.
I started at the top and worked my way down my driveway, and my driveway is long and circular. I did it myself so, it isn't that bad. I bought the big buckets at a Trader Horn, I found they had the best price, and I didn't buy the cheapest or the most expensive, I bought the middle of the line.
I bought an extra brush/broom and sat it in full-view of the kids and the neighbors but they all disappeared.
That is all I can think of.
Oh, so far as the maintenance of it, well, the best thing would be not to use it. lol. Park your cars at the neighbors.