Sorting out Green
What does green mean to you? To most it means saving the planet from global warming. Responsible use of the earth’s natural resources. Saving energy and perhaps money also.
Here’s what it really means. Let’s say you are the CEO of a large manufacturing company that makes plumbing fixtures. You have a pretty good market for your wares in new construction and remodeling but let’s face it. Not many people just up and decide to replace their toilet on a whim. Especially if it’s working fine. Wouldn’t it be nice if you could find some way to jack up your toilet sales? Sure it would. It would put more money in your pockets and maybe even the stock holders would get some benefit. So how about we pal around with some Washington lobbyist. Let’s buy him dinner and drinks. Get him a date. Play some golf. Stuff his pockets with the green stuff. Lets convince him to convince our legislators that we really need to change all the toilets for the sake of the planet. Never mind that these new toilets don’t flush worth a damn and you have to hit the handle four times to flush the poo. After all it’s not about convieniance, it’s about the planet.
The green movement is with out a doubt the most clever marketing scheme of all time. The entire population is aware of it and a good many of them have bought into it. In fact I’ll bet ninety nine percent bought into it without doing five minutes worth of research on the subject. Green has become a part of our vocabulary. If it’s green, it must be good. Who decides what is and is not green? The manufacturers do, that’s who. If you put the green sticker on your product, you appeal to just about everyone. Heck we all want to do our part, right? Green has been packaged and sold to an entire population of folks eager to get on the band wagon because it’s the right thing to do. P.T. Barnum said it best over a hundred years ago. There’s one born every second.
What does green mean to you? To most it means saving the planet from global warming. Responsible use of the earth’s natural resources. Saving energy and perhaps money also.
Here’s what it really means. Let’s say you are the CEO of a large manufacturing company that makes plumbing fixtures. You have a pretty good market for your wares in new construction and remodeling but let’s face it. Not many people just up and decide to replace their toilet on a whim. Especially if it’s working fine. Wouldn’t it be nice if you could find some way to jack up your toilet sales? Sure it would. It would put more money in your pockets and maybe even the stock holders would get some benefit. So how about we pal around with some Washington lobbyist. Let’s buy him dinner and drinks. Get him a date. Play some golf. Stuff his pockets with the green stuff. Lets convince him to convince our legislators that we really need to change all the toilets for the sake of the planet. Never mind that these new toilets don’t flush worth a damn and you have to hit the handle four times to flush the poo. After all it’s not about convieniance, it’s about the planet.
The green movement is with out a doubt the most clever marketing scheme of all time. The entire population is aware of it and a good many of them have bought into it. In fact I’ll bet ninety nine percent bought into it without doing five minutes worth of research on the subject. Green has become a part of our vocabulary. If it’s green, it must be good. Who decides what is and is not green? The manufacturers do, that’s who. If you put the green sticker on your product, you appeal to just about everyone. Heck we all want to do our part, right? Green has been packaged and sold to an entire population of folks eager to get on the band wagon because it’s the right thing to do. P.T. Barnum said it best over a hundred years ago. There’s one born every second.